Corporate wellness insights

The 4 Tips for Success We Share with Every New Wellness Client

Posted by Matthew Benton on 09.08.2017

stairs-man-person-walkingStarting a wellness program is a big step for any company, but you don’t have to do it alone. An experienced wellness vendor can help you hit the ground running by communicating industry best practices and supporting you every step of the way.

Here are four suggestions we give every new wellness client:

Develop a starting point. To measure program effectiveness, you need a clear baseline. Start by collecting as many metrics as possible. Offer biometric screenings to determine how many employees are at risk for diabetes and heart disease. See if they’re at risk for metabolic syndrome. The data you collect early on can guide your program for years to come.

Survey your employees. Learn what they’d like to see in a wellness program. Are they interested in on-site activities? Are employees already trying to lose weight or exercise more? A successful wellness program is tailored to the needs and interests of the population.

Offer thoughtful incentives. Some companies opt for the “carrot” (a modest incentive) or the “stick” (a penalty for not participating) — or a carrot so big it feels like a stick (a HUGE incentive). We’ve found that the carrot approach typically generates more participation over time without generating a feeling of resentment. The goal is for employees to feel self-motivated to participate: the incentive should simply be an added bonus.

Make your programming interactive, competitive, and fun. Consider offering an online wellness portal that gives participants a hub for all of their health and wellness information. Make it fun and interactive, using social media and webinars to highlight the latest wellness trends. Offer fun and engaging team-based challenges with a real-time leader board, tapping into your employees’ competitive spirit.

Launching a new wellness program can feel daunting. That’s why you need a wellness partner who truly understands your company’s demographics and culture. If you’re looking for ideas, drop us a line. We’ll be happy to help.

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